Ardent Reels is a 100% American-owned company that designs and manufactures fishing reels and fishing reel accessories that are Made in the USA. Ardent Reels is located in Macon, Missouri and is proud to be the only USA manufacturer of casting and spinning reels. Ardent Reels was founded on the principle of creating high performance fishing reels that can endure the test of time, and to fulfill this vision Ardent Reels designs and manufactures every reel and accessory at our Macon, Missouri facility. In addition, every Ardent Reel is hand assembled and performance tested prior to shipment and is backed by the industry best 3 year warranty to ensure you enjoy years of great performance from your reels. Compared to other reels that are foreign produced and only offer a 1 year warranty, your Ardent reel is the best value you can buy.
The owners and management team of Ardent Reels are avid anglers that also have vast experience in the fishing tackle industry. The design of every Ardent reel and Ardent accessory is the result of input from our employees and our Team Ardent Reel personnel. Their performance requirements are engineered into the designs that are used to manufacture our products. When Ardent Reels says our products are built by fisherman for fisherman we mean it.
And we are proud to be the only manufacturer of freshwater fishing reels, reel care products and accessories that are Made in the USA.