Since 1881 the Pflueger name has been part of the fishing industry when Ernest F. Pflueger founded a fish hook company called the Enterprise Manufacturing Company. When his son Earnest A. Pflueger took over the family business and founded the E.A. Pflueger Company, he expanded the company from a hook manufacturer to all aspects of fishing tackle & gear. Over the years Pflueger continues to be one of the world's leading rod and reel manufacturers.