The growth of the Smithwick Lure Company is legendary. From its humble beginnings in my family’s kitchen in 1947 to its sprawling manufacturing facilities today, the lures have become the favorites of generations of anglers. The continued development of new lures, new colors and the latest in lure finish technology is a tribute to the foresight my father, Jack K. Smithwick, demonstrated back in 1947. All of us at the Smithwick Lure Company are proud of the standards he established for quality, value and performance, all attributes anglers have come to know and expect from Smithwick Lures for over six decades. This is how he set himself apart.