The ICAST BEST NEW PRODUCT AWARD WINNER is designed with Crankbait fishermen in mind. Its trademark extended extra wide gap branch eliminates the risk of short bites and enhanced your hooking rate to guarantee you catch more fish! The eye of the SureSet® has been rotated to be inline with the largest branch so it provides lures with perfect balance, exceptional swimming action even at high speeds. The SureSet® hugs the lure body to prevent the hook from pivoting during attack. It features VMC® premium ConeCut® point for instant penetration and perfect hook setting. Natural feathers create an irresistible lifelike action in the back of your lure!