Yo-Zuri Jerkbait and Crankbait Fishing Lures

Yo-Zuri has been making quality lures, fishing lines, and leaders for over 50 years in Japan and shipping throughout the world. Our quality of products has stood the test of time and continues to be more sought after than many other lures or inferior imitations. Yo-Zuri has developed technologically advanced products that are constantly leading the industry and have become one of the top rated quality hard-baits in the country. Yo-Zuri lures are crafted to be the most realistic looking, have the best actions, and designed to help each angler succeed in having some of their best fishing days.