Atlas-Mike's Zeke's Sierra Gold Floating Trout Bait
New formula features special combination of scents, amino acids and vibrant colors. Bait has a soft, but elastic texture that easily molds and holds to your hook.Won't easily cast or wash off when fishing. Powerful scent and flavor attractors slowly release into the surrounding water to attract trout from greater distances and stimulate fish to strike. Simply put, trout can't resist improved formula ZEKE'S.