Esox Research Company (ERC) is not just another lure company. Our goal at ERC is to assist fellow fishermen reach “the next level”. Recognizing the importance of knowledge and developing a mental attitude that is inquisitive in nature is essential. Learning to relentlessly ask, “Why?”and applying the knowledge you obtain in your own unique way is the key. Having someone show you what to cast, where to cast, and when to cast is not enough. Those shortcuts will be short-lived and produce random results if you do not persistently question WHY they were successful. ERC offers the tools and access to the information you need to become an innovative problem solver.